Meet the Founding team
Thijs Struijk-Kafchi
product innovator
Educated as sustainability anthropologist, founder and former CEO Sustainability Games
Marc A. Timmermans
business strategist
Educated as business transformation manager and former director British Telecom
Joost van Gijn
data engineer
Educated as ecologist and former data scientist Achmea, Rabobank, Bol.com
Purpose & Mission
Sustainable development is a very difficult challenge for society, let alone for a single business. There is so much to know, so much to do, while the outcome remains somewhat uncertain.
On the other hand, continuing with business-as-usual doesn't offer any long term certainty either. And meeting the future without a plan will expose us to the laws of chaos.
So we want to go beyond compliance. We want to offer you a window of opportunity. A triple win that addresses the challenges of tomorrow without compromising the requirements you have to meet today.
Mission Guide's triple win approach combines the power of qualitative insights (for the nerds: the anthropology of data) with business logic and the quantative power of data science.
